Choose the right tyres and feel the difference

More than 300 homologations already secured by the latest P Zero products confirm the tyre’s ability to keep pace with evolving performance demands, from electric sports cars to record-breaking hypercarsFrom the Ferrari Luce to the Pagani Utopia R...

Speed and innovation: the record-setting tyres, fitted as original equipment on the Porsche EV, contain more than 50% bio-based and recycled materials, as well as FSC™¹ -certified natural rubberThe Porsche Taycan Turbo GT with Manthey Kit has set ...

The revival of one of the most historic names in Italian motoring begins under a familiar banner: Pirelli tyres. Because the story between Itala and Pirelli runs deep — all the way back to the mud of the Mongolian steppeThere are industrial partne...

How summer tyre development is changing with increasingly hot asphalt and new regulations on fuel consumption and emissionsWith asphalt reaching increasingly high temperatures during the summer, designing a summer tyre today is a very different ch...

The partnership with the Munich-based manufacturer deepens with new P Zero and P Zero E fitments for the first Neue Klasse modelThe partnership between Pirelli and BMW is renewed with two new P Zero tyres, developed specifically for the new iX3, t...

The Italian hypercar departed from the Pagani Automobili headquarters in Modena, reached Bosch Engineering near Stuttgart, and continued on to Pirelli Headquarters in MilanA journey of more than 1,500 kilometers across Europe behind the wheel of t...

The Pirelli tyre proves to be the best among products designed to deliver maximum performance on track, outperforming its competitors in the comparative test also for consistency of performanceThe P Zero Trofeo RS ranks as the best among the world...

Unveiled during the Milan Design Week 2026, the limited‑edition SUV offers over 70 personalisation options for liveries and interiorsFor the most customisable Urus ever, three P Zero tyre sizes are available, ranging from 21” to 23”, to address di...

Pressure, wear, alignment and rotation: tyre care impacts safety, longevity and fuel economy. Practical tips for driving better and making your tyres last longerTyre maintenance is one of those simple actions that make a massive difference on the ...

An ad hoc version of the Pirelli P Zero™ R equips the most powerful variant ever produced in over 60 years of the 911 series: the new Porsche 911 Turbo S. This ultra-high-performance tyre, designed for everyday driving in sports cars, features a c...